Sunny at College: FIVE MINUTE ORAL PRESENTATION: Spread Your Glamour In The World

THESIS:

Translates style and trends for real American women
Content spreads form beauty, fashion and health to politics, Hollywood and relationships
They're often optimistic, always inclusive and can always separate the Dos from the Don'ts
Their readers live for fashion, live for beauty and most of all, live for Glamour

FIVE FACTS:

79 % of Glamour readers say that friending a crush on Facebook is okay
Many Hollywood stars wear a pixie cut again
Eating a variety of vegetables may decrease your risk of lung cancer
Drink up two 8-oz. Glasses of water before meals helped dieters shed more pounds
iPhone owners have more sex than Blackberry or Android owners

Pixie haircut: 67pics.com

TRIUNE BRAIN:

8 TRENDS:

Many poll-results and comments by readers: Personal Shift, from mass to participatory
There is an iPhone-app available: Aesthetic Shift, from discrete to convergence

7 PRINCIPLES:

High-quality pictures: Production Techniques
Attracts young, female readers: Value Messages
By reading the articles and looking at the “girl next door pictures”, you feel connected and understood: Emotional Transfer

Hot boy: aaronandandy.com

29 PERSUASIVE TECHNIQUES:

Hey, it's okay – page: Flattery
“Clothes for cool girls ( that would be you): Flattery
“Enjoy 2 great magazines for one low prize: Just $19.97”: Bribery
“Everyone's a Readhead Now”: Bandwagon
Using famous women, such as Taylor Swift, on the front cover, who are talking about private things and “women stuff”: Testimonial
Telling stories about the girl/boy next door: Plain Folks
Using pictures of pretty girls and hot boys: Beautiful People
“Eating a variety of vegetables may decrease your risk of lung cancer”: Maybe

Presenting the former Secretary of State Condoleezza Rice: Strong Leadership
“58 % of readers polled on glamour.com have been in a friendship with benefits relationship”: Scientific Evidence

Sunny at College